Custom Software Development Ireland


Inventory Forecasting

4 Strategies to Keep Customers Coming Back

David Joyce

Written by
David Joyce
Entrepreneur, Software Architect, Creator of Turbo Inventory

4 Strategies to Keep Customers Coming Back

New customers are always welcome, but keeping existing ones is more important. A steady stream of returning customers increases business stability and reduces marketing costs. To achieve this, you need to ensure that your products are available when and where your customers need them. To do this, you will need an effective inventory forecasting system in place that can tell you exactly how much of each product you need at specific points in time and alert you when stock is running low so that you can reorder in time. Read on to learn more about the benefits of inventory forecasting, its limitations, and ways to get the most out of it.

What is inventory forecasting?

Inventory forecasting is the process of predicting how much stock you will need in the future based on previous demand data. It is used to plan the number of products you will need to buy and how many you will need to make to meet customer demand. Inventory forecasting usually takes into account current and historical data about sales, capacity utilization, and stock levels to project when you will need to reorder more inventory. You can use this information to set up an automated system to remind you when you need to place an order so that you can get the right amount of products at the right time and avoid out-of-stock.

Why is Inventory Forecasting Important?

A strong inventory forecasting system is the foundation of effective inventory management. It will give you a clear idea of how much product you need to stock and when you need to reorder more. This will save you both time and money by preventing needless expeditions and reducing the risk of over-ordering. By having an accurate view of your inventory levels and trends, you will be able to meet customer demand while reducing the amount of money tied up in stock. This can help you to increase sales by ensuring customers can order the products they need when they need them. No matter if you sell online or in-store, inventory tracking and management are key to customer satisfaction. A customer who can’t find what they are looking for is likely to walk away from your business. By forecasting demand and managing inventory effectively, you can prevent this from happening.

Limitations of Inventory Forecasting

While inventory forecasting is an essential part of a robust inventory management system, it is not an exact science. Many factors can skew your forecasting results and affect the accuracy of your data.

Customer Demand Patterns: Customer demand is hard to predict, especially when you are dealing with a niche or trend-driven product. This makes forecasting particularly challenging for products like fashion, beauty, cosmetics, toys, and seasonal items like Christmas decorations.

– Stock flow Analysis: Data from stock flow analysis can be inaccurate if you do not have a robust tracking system in place. You must be able to track every item in and out of your warehouse with 100% accuracy to make data-driven decisions.

– Product Availability: You should always aim to make sure that the products you are forecasting are available. This can prove challenging if your suppliers are located far away or if you are dealing with seasonal products.

4 Strategies to Improve Your Inventory Forecasting

If you have already implemented an effective inventory forecasting system and are confident that it is providing reliable data, there are a few things you can do to make it even more effective.

  1. Build a Strong Warehouse Management System: A robust warehouse management system is the foundation of any effective inventory forecasting system. Without it, you will struggle to track your inventory and place accurate orders.
  2. Track Your Sales: Keep an eye on sales trends, especially in relation to seasonality. This will help you to understand what products are popular and when and make better decisions about reordering.
  3. Be Clear About Where You Store Products: Make sure that you know exactly where each product is being stored in your warehouse. This will make it easier to forecast demand for each product and keep track of how much of each item you have.
  4. Build Strong Relationships with Your Suppliers: Having a good relationship with your suppliers will help you to keep track of any changes in product availability. This will help you to adjust your forecasting accordingly, avoid over- and under-ordering, and save money.


Forecasting the demand for your products is an important part of any inventory management system. It will help you to buy the right amount of inventory at the right times and avoid over- and under-stocking. This means that your customers will always be able to find the products they need when they need them. By investing in an effective forecasting system, you will be able to save time, money, and effort. Plus, you’ll also be able to improve customer satisfaction by making it easier for them to find the products they need.